Jason VanLue
Founding Partner and Lead
Twenty years in product and design. Six years leading product and design at a fundraising platform used by more than 2,000 nonprofits.
- 20+
- years in product & design
- 2,000+
- nonprofits served
Our team
One team for the work that grows a mission.
Senior builders from leading product teams and from inside nonprofit technology, with a full bench of senior operators behind them. Serving missions since 1999.
Jay Owen
Founder, Business Builders
Founded Business Builders in 1999 and leads it today. Author of Building a Business That Lasts.
- 26+
- years serving missions
- 1999
- founded Business Builders
Jason has a rare gift. He can sit in a room full of competing priorities, technical constraints, and half‑formed ideas, and walk out with a clear picture of what actually matters and how to build it.
Plus a full operating bench across all five disciplines.
A unified team of senior operators to free you up for the work that only you can do.
- StoryBrand Certified
- HubSpot Platinum Partner
- Inc. 5000, twice
- Serving missions since 1999
Our team has built for
Our work
Missions we've helped build.
Story, design, technology, and marketing for missions people depend on.
2026, ongoing
Project Savior Outdoors
A faith-based nonprofit in Jacksonville, Florida serving veterans and first responders with community, discipleship, events, and crisis resources.
The work
Mission and app Blueprint, a native iOS app with a prayer wall, daily challenge, events, and crisis resources, a rebuilt website, donor CRM integration, and ongoing marketing.
The outcome
iOS app launched in 2026 and live in the App Store.
Case study
All Pro Dad
A nonprofit helping fathers love and lead their families well, serving more than 10 million site visitors a year.
The work
Website redesign: faster pages, clearer messaging, simplified navigation, modern visuals, and a mobile-first build.
The outcome
113% more new users, 62% more page views, and 1,200 new email subscribers, as published in the Business Builders case study.
Case study
Arnold Palmer Hospital for Children
A nationally ranked children's hospital in Orlando, Florida.
The work
A complete brand system: promise, voice, typography, color, imagery, collateral, and environmental standards.
The outcome
Much of the system is still in service, more than a decade later.
Case study
UCF Online
The online arm of the University of Central Florida, with more than 100 fully online programs.
The work
Brand, experience, and conversion strategy that turned the program catalog into one clear decision journey.
The outcome
No. 6 Best Online Bachelor's in the U.S. in 2026, Top 10 for eight consecutive years.
More missions we've served
Jacksonville Symphony
Northeast Florida's professional orchestra.
Equipping Leaders International
Trains national leaders who carry that training to village pastors across 41 nations.
TEACH Foundation
Funds theological education, resourcing the Master of Arts in Biblical Studies at Emmaus University.
Tru Life Care
Gospel-centered, research-based support for pastors and their families.
Undaunted Life
Content that equips men with spiritual, mental, and physical resilience.
Your mission could be next.
It starts with a 20-minute callFamily of brands
- Business Builders
- Nonprofit Builders
- Ministry Builders
Work with the people behind it.
Tell us about your mission. You'll talk with the people who would do the work.
What we'll cover
- Your missionWhere you are, what's working, and what's in the way.
- What you wish were trueA year from now, in your words.
- What to do nextA few ideas you can use either way, and a suggested next step.
You'll talk with Jason VanLueFormer VP of Product and Design at Virtuous