Keep
Turn a first gift into a lasting relationship.
Follow-through, stewardship, and reports people read, so supporters stay close to the mission.
Why it matters
Fewer than half of donors give again.
Across the sector, keeping a donor is harder than finding one. A real thank-you, a story about what the gift did, and a reason to stay help close that gap.
What if every donor felt personally known?
Sources: Fundraising Effectiveness Project, Q4 2025; M+R Benchmarks 2026.
What we help with
Every discipline, one team.
What we build in Keep, across the disciplines it takes.
- Marketing + FundraisingGala + Year-End Follow-ThroughLapsed Donor Win-BackMid-Level Donor Program
- Design + TechnologyImpact Report
- DataDonor Listening
- AIThank-Yous and Receipts
Builds
Builds in Keep.
A Build is one finished piece of work, built with you on the tools you already use and kept running after launch. Fixed scope, live in weeks.
Gala + Year-End Follow-Through
Right for you ifYour gala lands right before giving season, and the follow-up gets squeezed.
Every guest gets a next step, and your people's time goes where it matters most.
Impact Report
Right for you ifYour annual report is a PDF few people finish.
An impact report people finish, share, and give from.
Mid-Level Donor Program
Right for you ifYour $1,000 to $10,000 donors hear mostly from mass appeals.
Every mid-level donor known by name, and the next ones found in your own file.
Lapsed Donor Win-Back
Right for you ifDonors who gave last year have not given this year.
Donors who slipped away, each invited back in a way that fits why they left.
How we work
Four ways in, the same team.
Where else a mission grows
Talk with us about keeping supporters close.
Twenty minutes, free. Tell us where you are, and we'll share a few ideas and a suggested next step.
What we'll cover
- Your missionWhere you are, what's working, and what's in the way.
- What you wish were trueA year from now, in your words.
- What to do nextA few ideas you can use either way, and a suggested next step.
You'll talk with Jason VanLueFormer VP of Product and Design at Virtuous