Find more people like your best.
Start from the supporters who already show what care looks like. Learn the ways they care, then reach people like them through their own networks, partner organizations, lookalike audiences, and search, and welcome the ones who arrive.
Included in the Growth Team, or on its own. How pricing works
who raise a hand4,000
Illustrative, for a fictional organization.
Everyone wants 10,000 more.
The wish is right. The honest answer starts with what it means: names, hands raised, or new donors. Each one has a different path, and some shortcuts cost more than they bring.
- The same list, againMost outreach goes back to the people who already know you, while the file slowly shrinks.
- Everyone gets one messageThe person who packs welcome bags and the person who mentors a family hear the same story.
- The shortcuts are trapsBought lists, scraped names, and political donor files cost trust, and some break the law.
“I wish we could find another 10,000 people who care about our mission the way our best supporters do.”
- 10,000 named people who careNot for saleA list that claims to know is guessing, or built from political donor records or voter files, which the law keeps off limits for fundraising.
- 10,000 people who raise a handReachableVolunteers, subscribers, guests, and followers who look like your best supporters, reached where they already are.
- 10,000 new donorsA multi-year buildEach year's new donors become next year's seed, and every second gift doubles what a new donor is worth.
People like yours, found the right way.
Your best
Start from your best
We study the supporters who give, stay, grow, and show up, scored only on what they've done with you. That group becomes the seed every other path copies.
- From your CRM
- Value, loyalty, momentum, engagement
- Big enough for ad platforms
Who counts as best
2,600 supportersIllustrative. Scored only on giving, tenure, and showing up. Nothing about who someone is or what they're worth.
How they care
The ways they care
Gift designations and tags show the different ways your best supporters care. Each one becomes a profile, its own seed, and its own message, so new people meet the story that fits them.
- Profiles by way of caring
- Jev sorts, a person checks
- A message for each
Profile, drafted by Claude
Their message
Honest paths
Reach people like them
Your supporters invite their own people. Partner organizations open doors. Lookalike audiences on Meta and Google, retargeting with Feathr, and search find more. Each path shows its rules and what it might return.
- Peer and events
- Meta and Google
- Feathr
- Search and Ad Grants
- Co-op mail, when it fits
- Supporters invite their peopleTheir own networks
- Partner organizationsPublic pages, a person introduces
- Lookalike audiencesHashed seed, inside the platform
- Search and your Ad GrantPeople already looking
- Co-op mail testNames rented for one mailing
Bars show new donors in a sample plan. Your own results replace every rate after the first month.
Partners
Organizations that care
Churches, businesses, foundations, and community groups say what they care about on their own websites. Jev scores how closely each one matches, with how sure it is. Thin pages are held, and a person sends every message.
- Scored from public pages
- Confidence on every score
- Notes drafted by Claude
Fictional organizations. Organizations only, never private people. A person sends every message.
Welcome
Welcome who arrives
Finding a new donor is half the work. The welcome path thanks them like a person, shows what their gift did, and invites them in before it asks again. Then we track cost per new donor, second gifts, and twelve-month value.
- A first-gift path
- Second-gift tracking
- A monthly one-page report
- Minute oneA thank-you that sounds like a person
- Day 2A call from someone on your team
- Week 2What their gift did
- Day 30An invitation to show up
- Day 90An invitation to give monthly
Trust
The lines we don't cross.
Some shortcuts to more supporters break the law or a platform's rules. All of them spend trust it took years to earn.
- Political donor recordsFederal law bars using them to ask for money, charitable gifts included.
- Voter filesMost states prohibit commercial use, and some name charitable asks outright.
- Bought lists in GoogleCustomer Match takes only data people gave you directly.
- Scoring private peopleWe score organizations from public pages, and your supporters from your own records.
Six weeks to new people.
- Find your bestWeeks one and two: connect your CRM, build the seed, and confirm the ways your supporters care.
- Shape the storyWeeks three and four: profiles, messages, partner scoring, and the ad seeds.
- Open the pathsWeeks five and six: launch the first paths and the welcome path in your CRM.
- Measure and growEvery month: your results replace the estimates, and the best paths get more.
Questions nonprofit leaders ask.
Straight answers to what nonprofit leaders ask before they start.
Ask something elsePriced to your size: your team, your revenue, and what you need. You'll know the price before anything starts.
On its own
Typically from $7,500
About six weeks. Ad budgets and any co-op mailing are separate and stay yours.
Get a quote to find your next supporters.
Tell us about your best supporters and where you'd like to find more. You'll have a scope and a price in writing before any work starts.
What we'll cover
- What you needThe problem, the people it serves, and the tools you use today.
- A clear scopeWhat we'd build, how long it takes, and what it costs.
- Your callGo ahead, change the scope, or wait. You decide.
You'll talk with Jason VanLueFormer VP of Product and Design at Virtuous