After the gala, every guest gets a next step.
Your gala lands right before giving season. Every guest gets a private page the morning after, your board's and leader's time goes where it matters most, and one plan carries each person through Giving Tuesday and year-end. We build it before the night and run it with you through January.
Included in the Growth Team, or on its own. How pricing works
The night ends. Giving season begins.
The gala, Giving Tuesday, and the year-end appeal land on the same few people in the same ten weeks. The follow-up the night deserves is the first thing to slip.
- Most of the room hasn't givenTickets, tables, and auction items are purchases, and many guests came as someone else's guest.
- Everyone gets the same emailA first-time guest and a twenty-year donor get the same thank-you and the same next ask.
- Willing people, no listBoard members offer to make calls and don't know who to call first.
Without a plan
With Follow-Through
One plan24%of new online donors give again the next year.M+R Benchmarks 2026
3.6%fewer donors than a year ago, while dollars rose 5.0%.Fundraising Effectiveness Project, Q4 2025
Every guest, personally followed.
Their page
A page for every guest
The morning after, every guest gets a private page made from their own night: where they sat, who they sat with, what the room did, and one next step that fits. Captains see their table. First-time donors see what their gift does. Guests who came without giving get no ask, just a look at the work.
- A private link per guest
- Amounts hidden by default
- Pledges with the amount filled in
- The same link all season
Next steps
Time where it matters
Tell it how many calls your board can make, how many videos your executive director can record, and how many notes your team can write. It puts each one where it adds the most, and gives every other guest the best step that doesn't need a person.
- Board call sheets
- Personal videos
- Handwritten notes
- Tasks in your CRM
The room
The whole room, in one place
Your guest list, tables, and captains, joined to each person's giving history. Captains and sponsors are thanked first, and nobody's guest is ever asked in their name.
- Floor plan by table
- Captains and sponsors first
- Pledges followed through
- Auction buyers invited in
The season
One plan through January
The gala, Giving Tuesday, and year-end become one plan instead of three campaigns. Nobody hears the same ask twice, nobody hears nothing, and in January every guest sees what the night did.
- Giving Tuesday
- Year-end
- January impact update
- Second-gift invitation
AI, with a person
It decides. You approve.
A decision model picks each guest's next step from a fixed list and says how sure it is. Claude drafts the words for personal touches in your voice. Your team approves the plan before anything reaches a guest.
- A fixed list of steps
- Confidence on every call
- Drafts in your voice
- A person approves
Built before the night. Run with you after.
- ConnectYour guest list, tables, and RSVPs, your CRM, and your giving form, connected before the night.
- DecideEvery guest gets a next step, and your people's time goes where it adds the most.
- ApproveYour team reviews the plan and the drafts the night of the event.
- The morning afterPages go out, captains first. Board calls and videos happen within 48 hours.
- Through JanuaryGiving Tuesday, year-end, and what the night did, on the same page.
After January, we look at who gave again with you, carry what worked into next year's event, and keep the plan ready for the next night.
Your event
Fits the night you already run.
On your event platform, your CRM, and your giving form.
- A gala with a paddle raisePledges followed through, with the amount filled in and every way to pay.
- Sponsors and auctionsSponsors thanked first, and their guests and auction buyers invited in.
- Free events and concertsA check-in at the door, so every guest leaves with a page instead of no record.
- Service daysVolunteers, team leads, and sponsors, each thanked for what they did.
Questions nonprofit leaders ask.
Straight answers to what nonprofit leaders ask before they start.
Ask something elsePriced to your size.
You'll know the price before anything starts.
Gala + Year-End Follow-Through
Typically from
$7,500
- Connected to your event platform, CRM, and giving form
- A private page for every guest, the morning after
- The plan for board calls, videos, and notes, with call sheets and drafts
- Pledges and sponsors followed through
- One plan through Giving Tuesday, year-end, and January
- We run it with you through January and report who gave again
Included in the Growth Team: a Build every quarter, kept running. See how.
Get a quote for your gala follow-through.
Tell us about your event and when it is. You'll have a scope and a price in writing before any work starts.
What we'll cover
- What you needThe problem, the people it serves, and the tools you use today.
- A clear scopeWhat we'd build, how long it takes, and what it costs.
- Your callGo ahead, change the scope, or wait. You decide.
You'll talk with Jason VanLueFormer VP of Product and Design at Virtuous