A monthly program people stay in.
A name and a promise people can belong to, an invitation on every channel, a page for every member that shows what their giving keeps going, and the monthly rhythm that keeps them. Built new or built on the program you have, and we stay with it.
Included in the Growth Team, or on its own. How pricing works
A checkbox isn't a program.
Monthly donors are the most loyal supporters most organizations have. Too often they join through a checkbox, hear nothing that connects their gift to the work, and leave without anyone noticing.
- A checkbox, not a programNo name, no promise, and nothing that says what a month of giving keeps going.
- Silence after joiningThe first months are when members are most likely to leave, and they're often the quietest.
- Quiet lossesA card expires or declines, and a member who never meant to leave is gone.
Donors who give again the next year
Monthly giving is also 27% of online revenue.
M+R Benchmarks 2026The whole program, end to end.
Review
Build new, or build on it
We start with what your program shows today, checked against what keeps members, and what it could be worth to close the gaps. Some programs need a launch. Many need a relaunch on what's already working.
- A public-site review
- Questions for your team
- What it could be worth
- The right path
Program review
Your monthly program, today
- A named program people can joinSeen
- A gift tied to something concreteSeen
- A way to see the impact over timePartly
- Monthly offered first on the giving pageAsk on the call
- A welcome described up frontPartly
- Self-service: change, pause, update a cardAsk on the call
Strategy and brand
A name people can join
Who it's for, the promise, the name, the voice, and the look, decided together. The amount fits a member's budget and the interest is what they hear about, so nobody feels a smaller gift is a smaller membership.
- Positioning
- Naming
- The message
- Voice and look
- A launch kit
Their month
A page for every member
Each member has a page of their own: this month's note from the part of the work they care about, the months they've given, and every control, including a pause before a cancel. Every email, text, and note points back to it.
- Notes matched to their interest
- Their months, in one place
- Change, pause, or leave
- A year-in-review story
Everywhere
Invited everywhere
Monthly offered first on your giving page and right after a one-time gift, and the same invitation at events, in churches, by text, by mail, and from members to their friends.
- Your giving page
- After the first gift
- Events and churches
- Text and mail
- Friends
Run with you
Kept, not just started
Payment recovery with card updates and retries, a welcome for the first 90 days, an anniversary invitation to give more, and every member's next step chosen by AI and approved by your team. We watch the numbers with you every month.
- Payment recovery
- The first 90 days
- Anniversary invitations
- A monthly review
From review to a running program.
- ReviewYour program today, what keeps members, and the path: launch, relaunch, or grow.
- StrategyPromise, name, message, voice, and look, decided with your team.
- BuildThe giving page, the member page, the welcome, recovery, and the channel kit, on your tools.
- LaunchCurrent donors invited first, then every channel. The first 90 days together.
- RunA monthly review of the numbers, and the next improvement.
We stay with it. Every month we look at members giving, monthly revenue, members still giving at a year, and payments recovered, then tune the next month.
Where you start
Wherever your program is today.
On your giving platform, your CRM, and your email tool.
- LaunchNo program yet. Name, promise, the giving page, the member page, and the launch.
- RelaunchA program that stalled. Keep what works, sharpen the promise, and invite current members in first.
- GrowA program that works. Recovery, the first 90 days, anniversaries, and new channels.
Questions nonprofit leaders ask.
Straight answers to what nonprofit leaders ask before they start.
Ask something elsePriced to your size.
You'll know the price before anything starts.
Recovery check
Typically from
$2,500
- Two weeks, fixed scope
- How your program handles a declined card, an expiring card, a pause, and a cancel
- Card updates, retries, and a one-tap fix set up on your platform
- A pause offered before a cancel
Monthly Giving Program
Typically from
$9,500
- A review of your program and the right path
- Strategy and brand: promise, name, message, voice, and look
- The invitation on your giving page and every channel
- A page for every member
- Recovery, the first 90 days, and anniversaries
- We stay with it and review the numbers with you monthly
Included in the Growth Team: a Build every quarter, kept running. See how.
Get a quote for your monthly giving program.
Tell us about your monthly program today, or that you don't have one yet. You'll have a scope and a price in writing before any work starts.
What we'll cover
- What you needThe problem, the people it serves, and the tools you use today.
- A clear scopeWhat we'd build, how long it takes, and what it costs.
- Your callGo ahead, change the scope, or wait. You decide.
You'll talk with Jason VanLueFormer VP of Product and Design at Virtuous