Jason VanLue
Founding Partner and Lead
Twenty years in product and design. Six years leading product and design at a fundraising platform used by more than 2,000 nonprofits.
- 20+
- years in product & design
- 2,000+
- nonprofits served
The growth partner for nonprofits
We help nonprofits raise more, grow the mission, and get more done with the team you already have.
The challenge
And what got you here might not get you there.
AI is changing how work gets done and how teams operate. The organizations that thrive next will have a plan, and a path to build it.
Then
Grow by adding
More people, more process, more cost.
Now
Add the missing layer
Connect your tools and give people time back.
Not sure where to start? You're in good company.
Sources: 2026 Nonprofit AI Adoption Report, Virtuous and Fundraising.AI. NTEN and The Bridgespan Group, 2026.
Where we come in
Your mission is unique, and the world needs it. You deserve a partner who knows this new ground and walks it with you.
It connects your leaders, your team, and your tools, and keeps the work moving.
Organizations that handle this well have someone who is
In most nonprofits, that seat is open. We fill it.
With a full team behind us. It starts with a free call about your mission and your next step.
Why NPB
And we know what it takes to move a mission forward.
Leading companies and years inside nonprofit tech.
Five disciplines in one team, with AI underneath.
Built for nonprofits, ministries, and their people.
Time and money back, and generosity that grows.
Built on the tools you already use
What we do
Story, design and technology, marketing and fundraising, and data, in the same hands, with AI connecting all of it. Here's where it shows up.
Not sure which fits? Talk it through with us.
How we work
Talk
Where you are, what you wish were true, and a clear next step.
Plan
Proven frameworks to name the outcome, find what's in the way, and put the work in order.
Build
Tactical solutions like a website, recurring giving program, or AI workflow. Shipped fast, at a fraction of traditional cost.
Partner
Beside your team or embedded in it, for a fraction of the cost of hiring each seat.
Talk
Where you are, what you wish were true, and a clear next step.
Plan
Proven frameworks to name the outcome, find what's in the way, and put the work in order.
Build
Tactical solutions like a website, recurring giving program, or AI workflow. Shipped fast, at a fraction of traditional cost.
Partner
Beside your team or embedded in it, for a fraction of the cost of hiring each seat.
Every step is priced to your size, and you'll know the price before anything starts. See how we work
Who you'll work with
You work directly with people who have built for leading companies and from inside nonprofit technology.
Jason VanLue
Founding Partner and Lead
Twenty years in product and design. Six years leading product and design at a fundraising platform used by more than 2,000 nonprofits.
Jay Owen
Founder, Business Builders
Founded Business Builders in 1999 and leads it today. Author of Building a Business That Lasts.
Jason has a rare gift. He can sit in a room full of competing priorities, technical constraints, and half‑formed ideas, and walk out with a clear picture of what actually matters and how to build it.







Plus a full operating bench across all five disciplines.
A unified team of senior operators to free you up for the work that only you can do.
Our team has built for
Straight answers on what we build, what it costs, AI, and who does the work.
Ask something elseWhat got you here might not get you there. Tell us about the mission and where you want it to go. Twenty minutes, free, with a few ideas and a clear next step.
What we'll cover

You'll talk with Jason VanLueFormer VP of Product and Design at Virtuous
Prefer to start on your own? The Self-Guided Blueprint helps you name one outcome for next year.